One21music Takes You To SXSW!


South By Southwest is the largest music industry gathering in the world.  More than 1,800 bands and music artists will play over the five day SXSW industry gathering.  Many of these acts are trying to get signed but many more big name bands such as Tori Amos, The Decemberists and Cold War Kids will perform. Industry giants such as Quincy Jones and Little Steven will speak at SXSW.

But, SXSW is more than a music event.  It is also an Interactive festival and a Movie festival.  The SXSW Interactive festival runs from March 13-March 16, the SXSW Movie Festival exhibits from March 15-18 and the SXSW Music Festival blasts from hundreds of stages around Austin from March 18 to March 21st.

One21music will be blogging, interviewing, tweeting and videoing our way through the entire SXSW festival.  Maybe not so much the movie festival, there is only so much we can do.

One21music covers the full spectrum of Christian music scene with a focus on the Post Modern, Underground Christian scene.  SXSW is ripe with some of the best Underground Christian rock, folk, hip/hop, metal and indie bands on the scene today.  Here is the line-up of Underground Christian bands we are scheduled to see and/or interview at SXSW:

As a special treat to you, we have created an imix of these bands that you can purchase at iTunes by clicking on the icon below.

The One21 SXSW Mix 2009

You can also purchase songs, selected by us,  from the artists who will be at SXSW through Amazon MP3. Simply click on the widget below, sample the songs and buy what you want:


Back to the future.

We will put up at least three  posts every day of the SXSW music festival.  We will gather interviews and videos from the scene and put those up for a couple of weeks after the event so you can taste some of the SXSW experience like we will.  You will also be able to follow our adventures through both SXSW Interactive and SXSW Music conferences on Twitter (more to come later this week).  We are going to do everything we can make you feel like you are attending this exciting event, except without the ringing in your ears.

We have artist profiles up for many of the artists and over the next few days we will publish at least one per day leading up to the conference.

Come join and enjoy SXSW with One21music!


  1. [...] (SXSW) Interactive, Film and Music Festival. Read about the significance of the media event at One21music Takes you to SXSW but it is big in the interactive world, it is big in the film world (dozens of premieres of [...]

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