Voices Of The Underground Pt.14


Several weeks ago One21 Music posed fifteen questions to a number of music artists in the Christian music scene, ranging from the light-hearted to the deeply spiritual. We received many responses, some very helpful, and some…. not so much. Some of the answers were short and sweet, some were extensive and eloquent. Many expressed frustrations with the current landscape of the music industry, while others were hopeful for a future of uncertainty. We heard from guys who had been performing for years, and bands that are just now starting to get their names heard. From indie rock to hip-hop, from hardcore to worship, the Christian music scene spoke back to us. Realize that these answers are by the people making the music that you are listening to, and these are un-edited and real. The opinions expressed don’t always reflect ours, but we aren’t perfect, right?

Need to catch up?

Read Pt.1: What Do You Love About Music?
Read Pt.2: What Are Some Of Your Favorite Albums/CDs?
Read Pt.3: What Is The Best Thing About Making Music?
Read Pt.4: What Is Your Opinion Of The Music Industry?
Read Pt.5: What Impact Has The Digital Age Of Music Had On The Industry?
Read Pt.6: Who Is Jesus Christ To You?
Read Pt.7: What Is Christian Music?
Read Pt.8: What Is Your Opinion On The Christian Music Industry?
Read Pt.9: Do You Think The Christian Music Scene Is Still Important?
Read Pt.10: Do You Think People Are More Receptive Or Resistant to Artists Of Faith Today?
Read Pt.11: Do You Consider Yourself A Christian Musician? In What Way Does It Affect Your Music?
Read Pt.12: What Is The Hardest Part About Being A Musician Today?
Read P.t13: What Responsibility (if any) Does An Artist Have To It’s Listener?

This week we begin our farewell to Voices Of The Underground.  Today’s issue seems a little like backtracking, but I thought it would be interesting to hear about what people thought was next for the music industry. In 1999, if I had told you that band websites were going to be free via a social networking site, bands could record themselves easily in their bedrooms, and that the concecpt of the MP3 album was going to be so well receieve that bands would begin to release music in only digital form, I bet you would have laughed at me. So, what’s next?

Where do you see the music industry going?

inhaleexhalejohninveryback John (guitarist for Solid State Records metal band Inhale/Exhale)
Inhale Exhale
All digital eventually I think. Bands gaining popularity on the internet first then touring and being a real band.

hylandjonJon (lead singer/guitarist for independent pop/rock band Hyland)
That’s a tough call. We don’t know what the economy is going to bring. The word on the street is just tough it out. Ride out the storm and do what you can. The industry is going to be flipping sooner than later and it comes down to hard work and a keen business sense. The Christian industry especially is tightening its reigns, and you can expect to see more releases from already tried and true bands with set audiences. Sales are what’s needed to keep this thing afloat. Look for up and comers on indie labels and doing writing their own books on how to succeed, because there aren’t many majors looking to take chances right now.

the_welcome_wagon_-_0938-cVito(half of Asthamic Kitty indie/folk band The Welcome Wagon)
I hope the music industry goes more and more local. My favorite music is usually live music. I’d like to see networks of venues and labels and artists working together in the towns and cities where they live. I’d like to see more regional styles articulated and discovered and developed.

hill Brett Hill (Paradigm Nashville solo country artist)
Brett Hill
I think the playing field is becoming more equal to every artist. The good and bad. This should tell the Christian artists to get on the ball now, and not fool around. The main objective is to win the lost, before the enemy captures them for good. There is no time for playing around in the Christian industry. It is a spiritual war.

darknessbeforedawngabeGabe(guitarist for Bombworks Records metal band Darkness Before Dawn)
I think heavier and darker music is going to be more excepted and music is gonna rely more and more on internet.

sethinfrontendervence Seth (singer for independent hard rock band Endeverance)
Honestly, I have no idea. I’m just bracing for the amazing ride that it is going to be figuring that out…I’m personally waiting for music to totally implode on itself and come out of the ashes as something totally different and new…I just think that will be a great day…I just think we need more Bob Dylan’s and The Beatles’…And less Hannah Montana’s and Jonas Brother’s…

curtisblackhighvally Curtis (mandolist/singer for Centricity Records country band High Valley)
High Valley
I see the actual music being used more as a tool rather than a source of income, simply because music is very easy to get for free from things like Limewire. So I would guess that in the next few years artist will make more profit by selling advertising than selling their own product, with the exception of merchandise like t-shirts, picks, etc.

mahoganyjones Mahogany Jones(independent hip-hop artist)
Mahogany Jones
That soon the music industry will be more about merchandising than it will be about making and putting out music.

christopherthegoodnighthorizenChristopher(vocalist for Harvest Earth Records metal band The Goodnight Horizon)
Its hard telling. Every year it changes so much that its almost hard to predict. Right now the MTV era is over, and majority of people are onto all the bands in the underground. Gaining national support thanks to Myspace and a few other websites. Its no lie that everything is digital these days.

xcess Xcess(solo Darkside records hip-hop/industrial artist)
I see the industry still trying to find new ways to sell more music to the unassuming masses who prefer to go to arena concerts sitting half a football field away while they’re missing out on the house show down the street where a band is playing their hearts out in someones kitchen in the faces of the 20 kids packed into the tiny abode hoping the cops aren’t called.

heathstripsinirons Heath(bass player for Holdfast Records metal band In Irons)
In Irons
There is no way of knowing. I just hope to see more and more passionate bands come up in the near future. That’s what the industry needs.

daveleftpoorlybuitparachute Dave (half of Holdfast Records electro-house duo Poorly Built Parachute)
Poorly Built Parachute
I think the industry is going to rely on touring bands to survive. Kids dont buy CDs anymore, but they’ll spend $12 on a concert ticket and then $30 on merch.

brandonsayyouwill Brandon (bass player for independent pop/rock band Say You Will)
Down for a while more and then up up up up up. I think music will eventually all be free and they’ll use that as promotion to get people to shows and generate other sources of income for their artists. That’s essentially what is happening now. Some people still buy music on line though so they’re keeping the system barely a float. When they stop I think this will happen.

echocastbandwb8David (singer for independent nu-metal band Echocast)
I see the music industry continuing to implode, but at the same time more and more independent artists will to rise from the ashes and continue to create the music they should be making instead of the corporate rock and roll that the major labels have forcefed the masses the past couple of decades…

deweyDewey Lybecker( independent solo singer/songwriter)
Dewey Lybecker
It’s hard to tell, with the way the economy is these days. Maybe we’ll all go back to making demo’s by pushing record on a boom box in our living room and drawing up home-made covers on brown paper bags…


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