Hip Hop. Not many words conjure up the gamut of images and emotions as this art form. Some view it as an inherently evil and nonredeemable culture; others see it as the modern-day "Pax Romana" upon which the Gospel can travel. While the debate rages, Emanuel Lee Lambert, Jr. aka Da T.R.U.T.H. has emerged as an urban missionary to those influenced by Hip Hop culture. This former Cross Movement protege' is on a mission "to see the appetites of our generation change and their affections pried away from the things of this world, while growing for the things of God."
Better known to his family and friends as Manny, Da T.R.U.T.H. was presented the Gospel at the age of five when he received Jesus Christ as his Lord and Savior. As a teen, he was a talented drummer who listened to contemporary Christian music. A self-described "old soul," he never found rap music appealing though he was attracted to aspects of the culture. "I had no interest in rap music. As a matter of fact, I was disenchanted with the whole idea of rap," says Da T.R.U.T.H.Providence would have it that one day he and his friend Tyrone (Twyse) began free-styling for fun when he discovered that he actually possessed a talent for rhyming. Da T.R.U.T.H. co-founded the Christian Hip Hop group NIV and at the age of 19 he acquired the moniker of T.R.U.T.H., launching his ministry as an urban missionary.
The young man who fell in love with the Hip Hop culture is now seeing that love requited. Most recently, the graduate of Philadelphia Biblical University and The Institute of Jewish Studies received a 2007 Stellar Award nomination for Rap/Hip Hop Gospel CD of the Year for The Faith. Earlier in 2006,Da T.R.U.T.H. was a featured artist on Kirk Franklin's HERO Tour along with singing duo Mary Mary and at MegaFest where he opened services for both Kirk Franklin and Bishop T.D. Jakes. He has also ministered before audiences of 100,000+ at events such as Creation Fest and other major rallies"Rap Fest, Flavor Fest, Big Exo Day (Australia), etc. Even before the 2004 release of his first album, he enjoyed a record-breaking eighteen month stint at #1 on MP3.com's Christian Hip Hop chart. That acclaim"coupled with his standout appearances on Out of Eden's "Spirit Moves Remix" and The Cross Movement's smash single "The Light""paved the way for him to become the fastest-selling, solo Christian Hip Hop artist with the release of his debut album Moment Of Truth.
Da T.R.U.T.H. has been featured on two top-10 singles of the Radio and Records (R&R) Christian Rhythmic Chart label-mates The Ambassador's "Feels Good" and Flame's "LADIES." His media highlights include: Vibe, The Source, Sister2Sister and JET magazines. He has also been profiled in Charisma, CCM, New Man, U-Zone and a myriad of Christian and Gospel media outlets. His television appearances include "BET News""aired during "106 & Park," BET's "Lift Every Voice," TBN's "Praise the Lord," INSP's "Steelroots" and "Mixx Master's Lounge," and Word Network's "Bobby Jones Gospel." He is also a featured artist in Holy Hip Hop: The Movie"Christopher Martin's urban Christian film.
As Hip Hop continues to expand its reach as a cultural giant, Da T.R.U.T.H. stands in a company of modern day Davids with his extensive library of songs in his sling.
Will history repeat itself? Look out Goliath, because you can't handle Da T.R.U.T.H.!
Listen to Da T.R.U.T.H. Here
|Moment of Truth||2004||Cross Movement Records|
|The Faith||2005||Cross Movement Records|
|Open Book||2007||Cross Movement Records|
|The Big Picture||2009||Cross Movement Records|
|Whole Truth||2011||220 Entertainment|