This is one of the best weeks of the year in Austin. The world has descended on Austin for South by Southwest 2011, the largest music industry conference in the world. More than 2,000 bands and musicians will perform more than 10,000 shows in four days. We have found nearly 100 Christian musicians performing at SXSW 2011 and One21music will cover as many of them as we can. We will give you a little insight into what is like on the street at the epicenter of popular music, share some photos from the shows and let you experience some of those shows through our eyes.
Christian Musicians Performing at SXSW
Eisley
The Civil Wars
O Brother
Cold War Kids
Denison Witmer
Damian Juardo
The Ambassador
Shad
Brooke Fraser
The Almost
This is only a small fraction of the shows Christian musicians will be performing. There are more than 30 gospel and hip-hop artists will be playing over three days, at a venue that neither Ian nor I will be able to get to. Tomorrow night Ian will be covering HM’s hard core showcase featuring The Famine, Before Their Was Roselyn and The Brigade
Please check out our SXSW coverage from the last two years to get ready.
You may ask, how can you cover SXSW and American Idol Season 10? Well, I have convinced wifey to offer her insight into the Top 12 performances. So join us live tomorrow night for more musically astute and empathetic insights into American Idol Season 10.










“You’ve got to know as an artist who you are going to target your message to. Obviously if you want to disciple Christians then you need to make music relevant to them. Which would be music: quoting scriptures, having heavy spiritual content; but if you want to reach people that don’t have church knowledge and maybe don’t even read their Bible then you need to bring it down to their level. So, that may require you to do music that shares your life story more often, and maybe closes with the fact that you found fulfillment in Christ, but you’re not so heavily focused on making sure you get a scripture in there. Throw a Jesus here; throw a God, a Holy Spirit there. Throw the word redemption. You know sanctification; these words that the world doesn’t understand. You want to make music that is relevant to where they are at mentally and even spiritually. 







Comments